WAM Interactive
WAM Interactive

“Experts in captivating audiences”

WAM Interactive is dedicated to creating interactives and design solutions for the museum, heritage and entertainment sectors. 

Combining expertise in architecture, technology, and interactive designWAM Interactive offers a unique blend of creativity and technical know-how. By leveraging cutting-edge technology alongside heritage craft, we create immersive and interactive experiences that engage visitors and bring exhibits to life. Our past clients include clients include The V&A, The Royal Albert Hall, English Heritage, National Museums Northern Ireland, The National Museum of the Royal Navy, The Commonwealth War Graves Commission, Guinness, Liberty London and numerous local authorities.­­

With a commitment to delivering high-quality solutions that exceed expectations, WAM Interactive hopes to provide a new level of interactivity and engagement that will captivate audiences and inspire learning. With a full-service approach, we provide everything from initial design concepts to final installation, ensuring a seamless and engaging experience for visitors.


WAM Interactive is brought to you by Studio Wignall & Moore, an award winning design studio that includes architects and makers. We produce expressive buildings, places and unique experiences that aim to bring joy.  The practice offers original designs based on an appreciation of, and sensitivity to, architecture, art and history. 

Operating at a range of scales from complete buildings, to interpretive sculpture, we deliver from design concept through to practical realisation.


Bradley Moore

Technical Director
M.Eng (Hons) Dip.Arch PGCert ARB RIBA

Bradley grew up being trained by his father in the multi-generational family business of carpentry and construction. He trained under leading British architect, Tony Fretton, and received his qualifications in both architecture and engineering. Bradley’s love of craftsmanship is evident throughout his work, from bespoke residential architecture to large scale public arts and culture projects.

Bradley founded Studio Wignall & Moore with a vision to work differently, truly taking the time to understand a client’s needs and working with them to develop exceptional outcomes. He has worked on private, commercial and heritage schemes, engaging with each client to explore and unlock the potential of their projects. Bradley has a strong connection with the RIBA Schools programme, presenting talks at the RIBA, and has taught architecture at the University of Nottingham.

James Wignall

Artistic Director
B.Arch (Hons) M.Arch (RCA) PGCert (Cantab) ARB

Chosen by Wallpaper magazine as one of the world’s brightest young talents in Architecture. James trained in the UK, winning RIBA awards and nominations before qualifying at the University of Cambridge. James has extensive experience with both artists and architects including Royal Academicians Thomas Heatherwick CBE and the late Will Alsop OBE. He has worked on a wide range of projects from the conservation of a historic royal palace to the master-planning of towns and cities.

With Studio Wignall & Moore, James has fulfilled an ambition to unite contemporary design and technology with historic research and narrative. He is passionate about the profession and has taught architecture at a number of the top UK architecture schools. James has taught architecture units at the University of Greenwich, the University of Nottingham and been a guest critic at the AA and The Bartlett UCL.

Jacob Dix

Senior Architect
BArch (Hons) PGDipArch ADPPA ARB

Jacob spent seven years working at aLL Design under the direction of the late Prof. Will Alsop OBE. He has worked on projects across a multitude of scales and typologies from city-wide masterplans to end user bespoke projects. Always with a keen interest in sustainability, Jacob was the lead designer for ‘Knock Nothing Down’ at the Royal Academy of Arts, helping to deliver the best rated exhibition in the Architecture room’s history. Jacob has gained experience in teaching architecture whilst tutoring at the Welsh School of Architecture in Cardiff. Since joining Wignall & Moore as a Senior Designer in 2022, he has had a key focus on sustainability in the practice and is design lead for a number of clients including English Heritage and The Burton Agnes Preservation Trust.

Eley Williams

Writer & Reasearcher
MA (Cantab), PhD (Lond), FRSL

Eley Williams is an award-winning author and poet. Her book of short stories Attrib. and other stories (Influx Press, 2017) was awarded the James Tait Black Memorial and Republic of Consciousness Prizes 2018. Her work is anthologised widely, including in The Penguin Book of the Contemporary British Short Story (Penguin Classics, 2018). She is a Fellow of the Royal Society of Literature and her stories have been recorded and performed as part of BBC Radio 4’s ‘Short Works’ series. She currently teaches creative writing at Royal Holloway, University of London and in community-based public workshops.

Eley has been involved in a number of site-specific commissioned collaborations with Studio Wignall & Moore and is a regular collaborator responsible for leading the written narrative and research into specific project areas.

Constanza Gaggero /
Gaggero Works

Visual Identity & Graphic Design

Constanza is a Chilean born graphic designer with more than 15 years experience in visual identity and design. Founder and Creative Director of the Gaggeroworks Studio, London, she began her career in Santiago de Chile founding her first studio, Rioseco & Gaggero in 2002. After moving to the UK in 2007, she worked as a Senior Designer at the British Museum, developing a new brand for the museum, together with John McConnell of Pentagram. During this period, she also worked on numerous exhibitions and editorial projects gaining a unique expertise in the museum sector.

Constanza and her Studio are regular collaborators with Wignall & Moore working on a range of museum and visitor experience projects.

Joe Simms

Architectural Assistant

Another proud Yorkshireman, Joe Joined Studio Wignall & Moore in January 2021 and has been able to refine his skills and play a key role assisting with design work, planning applications and procurement. Joe has been studying for MA Architecture at The University of Edinburgh and during that time developed an interest in sustainable and digital design


An Image showing various affiliations
An Image showing various affiliations


“The ‘Museum of Innovation’ galleries at the Ulster Transport Museum are a strategically important project for National Museums NI.  Wignall and Moore were appointed as designers and have delivered all that we were hoping for and more. They brought great vision and creative energy to the project and have been a pleasure to work with. There’s been a great team spirit throughout the development process – despite the pressures of a tight deadline. 
Most importantly – our visitors love the new gallery. The Museum of Innovation is a significant step forward on our journey of transformation for the Ulster Transport Museum.”

William Blair, Director of Collections, NMNI

“One of the happiest building sites I’ve ever worked on. Wignall & Moore have a strong design understanding, an eye for detail and even more impressively the ability to keep morale and spirits high even during difficult construction works. As a project manager this is often the key to projects being delivered on time and on budget. Working closely with Wignall & Moore from conception to completion allowed for the project to run seamlessly, with every detail thought through and considered with the client’s best interests at heart.”

Grant Le Roy – Royal Warrant Holders K R Hannaford Ltd

“Working with Wignall & Moore was an exciting and rewarding experience. My project had been carefully planned and as a team they were thoughtful and reflective throughout. They created a wonderfully collaborative environment and managed their site team and the construction phase in a calm and respectful way. Their professionalism ensured that my project was delivered on time and to budget and I am delighted with the result.”

Azu Fletcher

‘Wignall & Moore have been exemplary in delivering a truly unique gallery, the Cuming collection has been showcased with exception experiential impact yet balanced with appropriate contextual anchors’

Judy Aitken, Head Curator, London Borough of Southwark

“We employed Wignall & Moore to refurbish our 4,000 square foot Regency villa in Holland Park in 2020.
 They demonstrated a rare combination of design flair and financial discipline. No challenge was left unsolved, no miles were too far to travel to source materials. Bear in mind this was mid-Covid. For
example, 18th century York flagstones were sourced and they drove up to various suppliers in Yorkshire and Lancashire, bringing back samples for our approval. We are very happy with the two
extensions that they designed and had built, maximising the square footage of our home, and keeping the Royal Borough of Kensington and
Chelsea planners onside. As you can imagine the Royal Borough are stringent.”
Jane Mulvagh

“Having Brad, James and the team was a delight. They were very open, always including us in discussions regarding design ideas, materials, time scales etc. They are interested in the quirky and in less usual approaches and styles whilst still respectful of real-world constraints.”

Nicola Ward

“A mid-spring night’s dream. Cliché as it may be, that is the only way I can describe “The King and The Minotaur”. The fact is, 5 minutes inside and you forget all about London I felt like I was in someone’s cottage, ready to see meadows and lakes when the exit door opened. This was by far one of the most interesting, original and pleasurable experiences I’ve ever had here in London. Or anywhere else, for that matter…”

The King and The Minotaur, Critical review